
Dreams do come true.
In 2023, founder Micaela envisioned creating a brand that celebrates individuality and combines vivid colorful designs with comfortability and functionality. In the heart of this vision was an underlying dream to help share with others what backpacks make possible. But Micaela did not want to stop there - imagine a one stop shop where you can not only find backpacks and accessories that compliment your style, but you can also mix and match with other accessories that match in similar colors and hues. Making it easy to switch up your style but also be able to be versatile, functional, and keep yourself organized on the go every single day. Backpacks, accessories and planning supplies provide us endless opportunities to embark on new journeys of life in all walks of life. I am so extremely passionate about being able to create my own unique designs while having a bigger impact to be able to help you find your style and reach your goals. At the heart of it all, my two littles inspire me every day, and I strive to show them that anyone can make their dreams come true if you put your mind to it.
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Lifestyle & Inspiration
Instagram LifestyleFind me on Instagram & follow my personal page to see what our day to day looks like.
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FAQ
FAQ'sWe know we are new, and you might have a few questions about how we operate. Click below to find frequently asked questions & answers.
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Mission & Impact
Mission & ImpactRead about our Mission & Impact and our non-profit partners. For every order placed, we donate a percentage of sales to the Backpack Coalition. Read more below.

EST. 1995 - An Evolved Dream
I remember very vividly from a young age, learning about colors, how to mix colors, shapes, drawing, painting, creating and many more skills. As I began to grow up I learned that I had a passion for the arts and creativity. A desire to share unique colorful visions and designs. Throughout my education I have years of experience in the arts including studio fine art, painting, drawing, realistic drawing, graphic design. After completing 4 years of a rigorous college arts program, I continued on to pursue a BFA in higher education. Hitting a career block, I decided to pursue my lifelong passion of learning about Business, earning my Bachelor's of Business Administration from the University of Wisconsin-Milwaukee. Today, I not only aspire to change my career path and finally pursue my dream to becoming an entrepreneur. Fast forward to 2025, Live & Color LLC was born, combining Micaela's passions for Arts, Business and making a positive impact on the world.
